Part of prospecting or designing any sales presentation includes designing the Perfect Script. Although you may have concerns about sounding too “scripted”, this is not the case
at all as having a script allows you to sound natural. The main reason for losing control and not sounding natural is not having a script.
There is a certain format that follows the Fundamentals of Selling and holds the key to success. Having a script and a format to your presentation allows you to react to
situations, and to keep you grounded in the spectrum of the sales presentation by following the Fundamentals of Selling. If you don’t have a script, you’ll be taken way off
base and you won’t know how to come back if the script and the format/fundamentals are not completely understood in your mind. If you decide to vary the script, you must still
follow the format and the fundamentals.
Here are a few examples of scripts that you can utilize to design templates for your own product or service. If you would like further professional assistance after reviewing
these scripts and listening to this section of Sales Superstar, contact us.